Since GasBuddy’s 2000 launch of websites designed to help consumers share pricing information, a steady influx of gas apps have been introduced to the market. Branded apps including BPme Rewards, Fuel Rewards by Shell, Murphy Drive Rewards and more are competing against third-party apps from GetUpside, Gas Guru, Ibotta and Trunow.
Fuel marketers featured on apps have a distinct competitive advantage. For instance, during the fuel shortages that followed the Colonial Pipeline cyber attack, the GasBuddy app became the No. 1 app on the U.S. App Store for the first time as consumers utilized the app to locate stations that still had inventory. Learn more about fuel apps in this article from The Balance.