SourceLine News & Insights

Addison, IL – August 31, 2011 – Source™ North America Corporation, the largest petroleum equipment distributor in North America, has launched a new brand image and marketing campaign that includes a progressive new logo, tagline, advertisements and sales tools. The new logo expresses the company’s core value proposition of being the industry’s central source for fueling equipment solutions by listening, solving, delivering on their customer’s needs.

“This is an exciting time for Source™,” explains Glen Corkill, CEO & President. “We are a growing company. As a result, we needed to strengthen our brand image and messaging so that we were properly expressing the essence of today’s Source™. We are a highly progressive company committed to being a marketer’s sole source for all their equipment needs…what they want, when they want it. We are a company more determined than ever before to delivering the highest levels of customer care in the industry…wherever our customers may need us from sea to shining sea. Our new logo reinforces our message that the path for all your equipment solutions leads to Source™.”

The new Source™ branding campaign, beginning with its new logo, tagline, advertising and sales tools is rolling out across North America and will continue into 2012.

For more information on Source™, please call (800) 572-5578, or visit

Source™ North America Corporation was founded in 1979 and specializes in providing equipment, parts and materials for the construction and maintenance of gas stations, convenience stores, and petroleum & chemical handling facilities.  Today, the company has 13 facilities with more than 300,000 square feet of warehouse space across the country, anchored by its central warehouse in suburban Chicago. You can find more information at

Media Contact:
Darren Wight
Media Representative
513-280-0047 or